![]() So, your business might think that it’s sending to subscribers inboxes, but all the emails are actually getting rerouted to spam traps. So, over time, a server that repeatedly sends messages to invalid mail addresses may lead to that entire domain being blacklisted. ![]() Avoid being marked as spamĪ big reason to maintain accurate email addresses is that email servers will maintain their own defenses against spam. Violations of GDPR can lead to fines of up to 20 million euros or 4% of global turnover from the previous year. This includes the requirement for reasonable efforts to be made that data on individuals is kept up to date. It can also help ensure that your database, which you need to keep clean, isn’t fed a disposable email address.īear in mind as well that, if an organization (not just businesses) is operating in the EU, then it’s required to comply with GDPR (General Data Protection Regulation). Then, the bounce rate for email campaigns will inevitably increase over time. If a business isn’t using an email checker, then it’s unlikely to have any way of understanding whether any email addresses are current. Email validation can improve bounce rates Let’s have a look at three of the big ones. The capability to verify an email address is important for a range of reasons.
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